Mojo Dojo Casa Home Candle: Ignite your senses with a mix of thriller and heat. This fascinating candle, crafted with meticulous care, guarantees an evocative expertise that transports you to a realm of intrigue. Think about the wealthy aroma filling your house, a symphony of rigorously chosen notes designed to evoke a selected temper, whether or not it is rest, rejuvenation, or a daring declaration of self-expression.
This is not only a candle; it is a portal to a different world, ready to be explored.
This distinctive mix of cultures, nestled in a fascinating package deal, provides a very distinctive expertise. We’ll delve into the intricate particulars of its design, the cultural significance of its title, and the strategic advertising method to make sure its success within the aggressive candle market.
Product Description
The Mojo Dojo Casa Home Candle is a meticulously crafted residence perfume designed to move customers to a tranquil and welcoming ambiance. Its fascinating scent profile and stylish presentation intention to boost the aesthetic attraction and sensory expertise of any house.This candle is rigorously formulated to create a soothing and comforting ambiance, supreme for rest, meditation, or just having fun with a second of quiet contemplation.
The candle’s design and scent are meant to resonate with a various viewers looking for a mix of sophistication and serenity.
Product Description
The Mojo Dojo Casa Home Candle embodies a complicated and comforting ambiance. Its main perform is to infuse an area with a pleasing and evocative perfume, selling rest and making a tranquil ambiance. The target market encompasses people who respect high quality residence décor, take pleasure in aromatherapy, and search a harmonious and aesthetically pleasing setting.
Distinctive Promoting Factors (USPs)
The Mojo Dojo Casa Home Candle distinguishes itself via a number of key attributes. Its distinctive scent profile, expertly crafted perfume blends, and visually interesting presentation contribute to its attraction. Moreover, the high-quality supplies utilized in its building contribute to its long-lasting efficiency and fascinating aesthetics.
Supplies and Development
The candle makes use of a premium mix of pure soy wax, guaranteeing a clear burn and a pleasing aroma all through its length. The perfume notes are rigorously chosen and balanced to create a wealthy and complicated scent expertise. The candle is crafted utilizing high-quality supplies for longevity and sturdiness. Particular perfume notes are a rigorously guarded secret to boost the thriller and attract of the product.
Measurement and Dimensions
The candle is offered in a regular measurement, appropriate for numerous sized areas. The exact dimensions are as follows: 6 inches in top and 4 inches in diameter. This dimension provides a balanced measurement for each tabletop show and use in a residing house.
Packaging and Presentation
The candle’s packaging displays the product’s sophistication. A classy and enticing field, adorned with refined design components, protects the candle throughout transport and enhances its presentation. The field design and coloration scheme are in keeping with the general aesthetic and temper of the candle.
Market Evaluation
The Mojo Dojo Casa Home Candle market evaluation examines the aggressive panorama, present tendencies, and potential for fulfillment. Understanding the prevailing gamers and their methods is essential for positioning the candle successfully. A radical SWOT evaluation gives a framework for evaluating inner strengths and weaknesses alongside exterior alternatives and threats.
Aggressive Panorama
The candle market is experiencing strong development, pushed by growing shopper curiosity in residence perfume and ambiance. This evaluation examines the prevailing panorama and identifies key opponents. Varied manufacturers cater to completely different value factors and aesthetic preferences, from mass-market retailers to area of interest artisanal producers.
- Mass-market opponents typically prioritize affordability and available scents. Examples embody manufacturers like Yankee Candle, which leverage in depth distribution networks and widespread perfume alternatives. Their energy lies in widespread availability and established model recognition, whereas weaknesses might embody perceived decrease high quality or restricted scent variety in comparison with area of interest manufacturers.
- Area of interest manufacturers sometimes give attention to distinctive scents, artisanal craftsmanship, or particular goal demographics. Examples may embody impartial candle makers specializing in pure waxes or unique fragrances. Their strengths embody greater perceived high quality and exclusivity, whereas weaknesses could also be decrease manufacturing quantity and restricted distribution in comparison with mass-market manufacturers.
- On-line retailers and direct-to-consumer manufacturers are gaining traction by providing distinctive alternatives and infrequently curated collections. They provide a platform for rising manufacturers and permit customers to find extra specialised scents. Their energy is in agility and customized advertising, whereas weaknesses might embody restricted bodily presence and reliance on e-commerce logistics.
Present Market Traits
Present tendencies within the candle market present a shift in the direction of sustainable and eco-friendly choices. Customers are more and more acutely aware of the environmental affect of their purchases, resulting in a requirement for candles made with pure waxes, reusable containers, and decreased packaging. The demand for distinctive and complicated scents, similar to these impressed by particular locations or experiences, can be rising.
- Sustainability is a significant driver. Customers are actively looking for candles constituted of sustainable supplies, like soy or beeswax, and with minimal packaging.
- Scent diversification is clear, with a rising demand for distinctive, typically advanced, and evocative fragrances, similar to botanical blends, particular locations, and themed scents.
- Emphasis on expertise is highlighted by the rising curiosity in candles that evoke a selected temper or ambiance, similar to aromatherapy-inspired scents or these related to particular rest or enjoyment actions.
Pricing Technique
Pricing methods for comparable candles differ considerably primarily based on elements like supplies, manufacturing processes, model recognition, and distribution channels. A premium value level could also be justified by superior substances or distinctive craftsmanship, whereas a cheaper price level targets a wider buyer base. Pricing for the same product ought to contemplate the market positioning of Mojo Dojo Casa Home Candles.
- Premium pricing could also be appropriate for candles that includes high-quality pure waxes, distinctive scents, or distinctive craftsmanship, reflecting the perceived worth and exclusivity.
- Aggressive pricing would align the candle with comparable merchandise out there, contemplating elements like uncooked materials prices, manufacturing bills, and distribution channels.
- Worth pricing will be adopted to focus on a broader shopper base with a steadiness between high quality and affordability.
Potential Buyer Opinions and Suggestions
Buyer critiques and suggestions are important for understanding the product’s perceived worth and potential shortcomings. Optimistic critiques might spotlight the candle’s scent, high quality, and aesthetic attraction, whereas unfavourable critiques might handle issues about scent longevity, burn time, or packaging.
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- Scent high quality is commonly a high consideration, with prospects expressing choice for particular notes and aromas.
- Burn time and evenness are key elements, as prospects need candles that present passable burn length and a good, constant flame.
- Packaging and presentation also can affect buyer perceptions, with a give attention to environmentally pleasant packaging and aesthetic attraction.
SWOT Evaluation
A SWOT evaluation assesses the inner strengths and weaknesses of the product, in addition to exterior alternatives and threats. This evaluation helps to determine potential areas for enchancment and leverage for fulfillment.
| Issue | Description |
|---|---|
| Strengths | Excessive-quality supplies, distinctive scent profiles, sustainable practices, interesting design |
| Weaknesses | Potential for greater manufacturing prices, restricted distribution channels, want for robust model consciousness |
| Alternatives | Rising marketplace for sustainable and distinctive fragrances, potential partnerships with retailers, on-line advertising methods |
| Threats | Competitors from established manufacturers, financial fluctuations, adjustments in shopper preferences |
Cultural Significance
The product title “Mojo Dojo Casa Home Candle” combines a number of phrases with wealthy cultural connotations, doubtlessly creating a robust and evocative picture. Understanding these associations is essential for navigating potential sensitivities and maximizing the product’s attraction to various audiences. This evaluation delves into the cultural significance of every phrase, their historic context, and the potential symbolism they could evoke.The potential for cultural resonance, nevertheless, have to be balanced with the potential for misinterpretations or offense.
Cautious consideration of various views is paramount in guaranteeing the product resonates positively with all goal audiences.
Potential Cultural Associations
The phrases “Mojo,” “Dojo,” “Casa,” and “Home” every carry distinct cultural connotations. The mixture of those phrases creates a novel, and doubtlessly advanced, cultural panorama that wants cautious consideration. A profitable product should perceive and handle potential sensitivities.
Historic Context of Every Phrase
- Mojo: Derived from the Spanish phrase “mojo,” signifying a mix of spices or herbs utilized in cooking. In fashionable utilization, it has developed to embody a way of non-public charisma or magic. The historic context of mojo typically includes cultural traditions and religious practices. For instance, in Afro-Cuban tradition, mojo represents a potent mixture of substances and spells, imbued with a religious significance.
- Dojo: Originating from Japan, a dojo is a spot for martial arts coaching. It symbolizes self-discipline, focus, and the pursuit of mastery. Traditionally, the dojo was a sacred house, imbued with a powerful sense of neighborhood and custom. This idea typically aligns with rules of self-improvement and respect.
- Casa: A Spanish phrase which means “home,” “casa” typically carries connotations of residence, household, and neighborhood. Traditionally, the “casa” was the middle of household life and social gatherings. This idea is deeply embedded in Latin American and Spanish cultures. The “casa” is related to heat, hospitality, and familial ties.
- Home: In English-speaking cultures, “home” is a typical time period for a dwelling. Traditionally, it has been related to shelter, safety, and the idea of residence. The concept of “residence” typically evokes emotions of consolation, belonging, and private identification. Relying on the precise context and tradition, a home might characterize completely different ranges of standing, consolation, and even spirituality.
Several types of homes, from small cottages to giant mansions, might carry completely different meanings.
Symbolism of Every Phrase
- Mojo: Can characterize energy, efficiency, or enchantment. It may be related to private magnetism, and cultural significance, and might evoke emotions of confidence and empowerment. Examples embody Afro-Cuban mojo rubs, utilized in cooking and ceremonies.
- Dojo: Symbolizes self-discipline, focus, and mastery. It could evoke photographs of rigorous coaching, self-improvement, and the pursuit of excellence. A dojo embodies an area for private development and growth.
- Casa: Represents heat, hospitality, and neighborhood. It typically evokes a way of household and belonging, and creates an environment of consolation and familiarity. The picture of a casa can evoke photographs of household gatherings, celebrations, and traditions.
- Home: Represents shelter, safety, and a way of belonging. It evokes a sense of consolation and safety. The symbolism of a home can differ relying on the precise design, measurement, and cultural context, from a comfortable cottage to a big mansion. A home is commonly linked to a way of identification and historical past.
Potential Cultural Sensitivities
Cautious consideration have to be given to the potential cultural sensitivities inherent in combining these phrases. As an illustration, the usage of “mojo” in a non-Afro-Cuban context is perhaps perceived as appropriation. Equally, combining “dojos” with “casa” won’t resonate with all audiences. The imagery used to depict the product needs to be culturally acceptable and keep away from any stereotypes or misrepresentations.
Model Identification
Establishing a powerful model identification is essential for the success of Mojo Dojo Casa Home Candles. A well-defined model identification will create a recognizable presence out there, foster buyer loyalty, and differentiate the product from opponents. This part delves into the important thing components of name identification, together with potential names, values, mission, persona, aesthetic, and visible language.
Model Attributes
This desk Artikels the core attributes of the potential Mojo Dojo Casa Home Candle model.
| Model Title | Model Values | Model Mission | Model Persona |
|---|---|---|---|
| Mojo Dojo Casa | Pure substances, sustainable practices, conscious residing, distinctive scents, high quality craftsmanship | To create premium, handcrafted candles that improve the ambiance of properties and promote rest and well-being. | Heat, inviting, refined, conscious, and eco-conscious |
| Casa Aroma | Excessive-quality fragrances, residence decor, artisan-crafted merchandise, eco-friendly supplies | To offer an array of premium scents that remodel properties into comforting and classy areas. | Elegant, refined, creative, luxurious, and up to date |
| The Cozy Flame | Consolation, heat, rest, high quality, and residential | To create a way of residence with distinctive scents that promote consolation and rest. | Inviting, comforting, acquainted, and dependable |
Potential Model Names
A number of potential model names evoke completely different moods and goal audiences. These names ought to resonate with the model’s values and mission.
- Mojo Dojo Casa: This title combines the model’s core idea of a “mojo” with a way of place and ambiance.
- Casa Aroma: This title focuses on the essence and perfume facet of the candles.
- The Cozy Flame: This title evokes a sense of heat, consolation, and residential.
- Ember & Bloom: This title suggests a pure, natural, and exquisite product.
- Scent Symphony: This title evokes the artistry and concord of scents.
Potential Model Taglines
Taglines concisely seize the essence of the model.
- Ignite your house, elevate your temper.
- Handcrafted scents for a conscious residence.
- Embrace the aroma of tranquility.
- Unleash the magic of residence perfume.
- Create your sanctuary, scent by scent.
Model Aesthetics and Visible Identification
The model’s total aesthetic needs to be heat, inviting, and visually interesting. The visible language will mirror the model persona and values. This might embody components like the usage of pure colours, elegant fonts, and imagery associated to nature or tranquility.
- Shade Palette: The colour palette might vary from heat, earthy tones (like terracotta, beige, and muted greens) to stylish, calming colours (like deep blues, lavender, and heat golds) to focus on the pure substances and sustainable practices.
- Imagery: Photographs might function cozy interiors, individuals stress-free at residence, and nature scenes (e.g., a hearth, a backyard, an individual meditating). These photographs will convey the sensation of consolation, peace, and well-being.
- Typography: The typography needs to be elegant and readable, reflecting a way of sophistication and tranquility. Serif fonts or clear, fashionable sans-serif fonts is perhaps appropriate.
Brand and Shade Comparability
Completely different brand designs and coloration palettes can evoke numerous feelings and associations.
- Brand Design 1: A stylized flame with a refined floral or nature-inspired design. Colours: heat terracotta and deep teal. This brand suggests heat and nature.
- Brand Design 2: A minimalist, summary design that represents a candle’s essence. Colours: deep lavender and gentle gold. This brand suggests sophistication and tranquility.
- Brand Design 3: A easy candle form with a fragile border. Colours: gentle beige and muted inexperienced. This brand suggests simplicity and pure class.
Advertising Methods
Mojo Dojo Casa Home Candles intention to capitalize on the rising marketplace for artisanal residence fragrances, emphasizing a novel mix of cultural significance and fashionable aesthetics. Efficient advertising methods are essential for driving model consciousness and gross sales, notably contemplating the aggressive panorama. This part Artikels potential approaches to realize these targets.
Advertising Channel Technique
This part particulars the collection of advertising channels, contemplating their suitability for reaching the target market and conveying the message successfully. Selecting the best channels maximizes marketing campaign affect and optimizes useful resource allocation.
| Advertising Channel | Goal Viewers | Message |
|---|---|---|
| Social Media (Instagram, Pinterest, TikTok) | Younger adults, millennials, and Gen Z fascinated about residence decor, way of life, and cultural experiences. | Spotlight the distinctive cultural significance of the candles, showcase the aesthetically pleasing presentation, and emphasize the stress-free and uplifting expertise. |
| Influencer Advertising | Residence decor fans, way of life bloggers, and cultural consultants. | Collaborate with related influencers to generate genuine critiques and promote the candles to their established audiences. |
| On-line Marketplaces (Etsy, Amazon) | Wide selection of potential prospects looking for distinctive residence perfume choices. | Emphasize the handcrafted nature, distinctive design, and cultural significance to draw prospects looking for distinctive merchandise. |
| Partnerships with Inside Design Shops | Inside designers and residential decor fans. | Showcase the high-quality craftsmanship and aesthetic attraction to inside designers and potential shoppers. |
| Native Craft Festivals/Occasions | Native prospects fascinated about supporting native artisans and experiencing distinctive merchandise. | Promote the candles’ handmade nature and the model’s dedication to cultural heritage. |
Promotional Marketing campaign Technique
A complete promotional marketing campaign is crucial for maximizing model visibility and driving gross sales. This plan Artikels a multi-faceted method specializing in completely different phases of the client journey. A seasonal launch with a give attention to particular holidays or cultural celebrations can generate heightened curiosity and create a way of anticipation.
A key component is a pre-launch marketing campaign on social media to construct pleasure and anticipation amongst potential prospects. This could embody teasers, behind-the-scenes glimpses of the candle-making course of, and quick movies showcasing the scent profiles.
Social Media Advertising Methods
Social media platforms are essential for partaking with the target market and fostering model loyalty. These methods intention to construct a powerful on-line presence and drive visitors to the web site. Visible storytelling is vital, emphasizing high-quality images and video showcasing the candles’ intricate particulars and the cultural inspiration behind every scent.
- Instagram Tales: Create partaking tales showcasing the candle-making course of, interviews with artisans, and buyer testimonials. Run polls and quizzes associated to candle scents and cultural themes.
- TikTok: Develop quick, partaking movies showcasing the candles’ distinctive options and their calming ambiance. Use trending sounds and artistic modifying methods to seize the eye of the target market.
- Pinterest: Showcase visually interesting photographs of the candles in several inside settings. Embody temper boards for numerous kinds, colours, and cultural inspirations.
Influencer and Collaboration Methods
Influencer collaborations can considerably amplify model attain and credibility. Figuring out related influencers aligned with the model’s values and target market is vital. Collaborations can embody sponsored posts, product critiques, and joint campaigns, enhancing model consciousness and driving gross sales.
- Determine related influencers who align with the model’s aesthetic and cultural values.
- Develop custom-made campaigns that combine seamlessly with the influencer’s content material.
- Set up clear targets and metrics to trace the success of the collaboration.
Pricing Technique
Pricing performs a vital position in figuring out profitability and market competitiveness. Think about the price of supplies, manufacturing, and distribution whereas analyzing competitor pricing. A premium pricing technique, reflecting the distinctive craftsmanship and cultural significance of the candles, might attraction to a discerning buyer base.
Buyer Journey
Understanding the client journey is crucial for optimizing the buying course of and enhancing buyer satisfaction. From preliminary consciousness to buy and post-purchase engagement, every stage presents alternatives to boost the client expertise.
- Consciousness: Make the most of social media advertising, influencer collaborations, and focused promoting to create consciousness in regards to the model and product.
- Consideration: Present detailed product info, high-quality photographs, and buyer critiques to assist buying selections.
- Buy: Streamline the net ordering course of, supply safe fee choices, and supply clear transport and dealing with info.
- Publish-purchase: Comply with up with prospects to make sure satisfaction and collect suggestions. Encourage critiques and testimonials to construct belief and loyalty.
Product Variations
Mojo Dojo Casa Home Candles supply quite a lot of choices to cater to various preferences and market segments. Customization is vital to success within the candle market, permitting for broader attraction and repeat purchases. The variations allow retailers to supply a extra complete choice, and for customers, a wider vary of kinds and experiences.
Scent Variations, Mojo dojo casa home candle
The scents provided in Mojo Dojo Casa Home Candles can be rigorously curated to evoke a variety of moods and experiences. That is achieved by utilizing high-quality perfume oils and pure important oils, specializing in each widespread and area of interest scents. A collection of widespread scents can be maintained, whereas providing modern blends and limited-edition scents to cater to evolving shopper preferences.
As an illustration, a “Spiced Pumpkin” scent within the fall season, or a “Lavender Honey” mix within the spring, could possibly be a part of the common rotation.
Measurement and Packaging Choices
Completely different sizes and packaging choices will cater to assorted shopper wants and preferences. A spread of sizes, from small votive candles to bigger pillar candles, will present flexibility in gifting and residential decor. Varied packaging choices, together with enticing tins, glass jars, and stylish containers, will additional improve the aesthetic attraction and gifting worth. For instance, a smaller, transportable candle in an ornamental tin is appropriate for a desk or small house, whereas a bigger pillar candle in a complicated field is right for a lounge or special day.
Restricted Version Designs
Restricted version designs can be created to seize seasonal tendencies and improve the model’s exclusivity. These designs can be impressed by present tendencies and widespread aesthetics, whereas additionally incorporating components of the model’s core identification. As an illustration, a limited-edition design that includes a festive vacation theme in the course of the winter season, or a design impressed by a selected creative motion in a selected timeframe.
Seasonal Variations
Differences due to the season in scents and designs will create pleasure and encourage repeat purchases. These variations will align with widespread seasonal themes and holidays, offering customers with distinctive choices for every time of 12 months. Examples embody a group of holiday-themed scents like “Winter Citrus” or “Christmas Spice,” or spring-inspired scents like “Recent Flowers” or “Spring Meadow.” This responsiveness to seasonal tendencies ensures that the candle line stays related and enticing to customers all year long.
Extra Product Traces
Increasing the product line past candles will improve profitability and buyer loyalty. Think about including associated merchandise similar to diffusers, soaps, and reed diffusers to supply a whole residence perfume expertise. These extra product traces will complement the candle line and broaden the attraction to customers looking for a holistic residence perfume resolution. For instance, a diffuser set with matching candles or a set of soaps with the identical scent profile as a candle assortment.
| Product Variation | Scent | Measurement | Packaging | Restricted Version | Seasonal |
|---|---|---|---|---|---|
| Candle | Vanilla Bean | Small | Tin | No | No |
| Candle | Winter Citrus | Medium | Glass Jar | Sure | Winter |
| Diffuser | Lavender Honey | Small | Ornamental Field | No | Spring |
Visible Illustration
Mojo Dojo Casa Home Candles are supposed to evoke a way of heat, tranquility, and class. The visible illustration of the product should successfully talk these qualities to potential prospects. Visuals ought to align with the model’s total aesthetic and resonate with the goal demographic.
Ideally suited Picture for a Product Picture Shoot
The perfect picture for a product picture shoot ought to showcase the candle’s aesthetic attraction, highlighting its distinctive options. A well-lit, clear background is essential. Tender, subtle lighting is really helpful to reduce harsh shadows and improve the candle’s refined particulars. The picture must also reveal the candle’s measurement and form in relation to its environment, utilizing acceptable props to create a way of scale.
Visible Fashion and Composition of Candle Packaging
The packaging design ought to complement the candle’s aesthetic. A minimalist method with clear traces and high-quality supplies is really helpful. Using high-contrast colours can improve the candle’s presence on retailer cabinets. Think about a refined, but impactful design that speaks to the model’s persona. A powerful visible hierarchy ought to information the viewer’s eye to an important components.
Shade Palettes for Packaging and Imagery
Completely different coloration palettes can evoke various moods and associations. A well-chosen palette will improve the candle’s total attraction and successfully talk its meant message.
| Shade Palette | Temper | Description |
|---|---|---|
| Heat Neutrals (Beige, Cream, Gentle Brown) | Leisure, Consolation | Creates a relaxing ambiance, supreme for a comfortable residence setting. |
| Earthy Tones (Olive Inexperienced, Deep Brown, Burnt Orange) | Nature, Sophistication | Evokes a way of pure magnificence and refinement. |
| Fashionable Gradients (Tender Blues, Lavender, Dusty Rose) | Tranquility, Modernity | Appeals to a youthful, extra up to date viewers. |
Mock-up of Candle Packaging and Label
A mock-up ought to clearly illustrate the candle’s label and packaging. The label ought to prominently show the candle’s title, model, and key options. A high-quality picture of the candle needs to be prominently featured on the label, and the general design ought to keep a constant aesthetic with the model’s identification. Think about using a refined sample or texture on the packaging so as to add visible curiosity with out overpowering the candle.
Lighting for Product Pictures
Correct lighting is essential for showcasing the candle’s options successfully. Tender, subtle lighting needs to be used to reduce harsh shadows and spotlight the candle’s refined particulars. A softbox or subtle mild supply can be utilized to create a extra pure, inviting ambiance. The background lighting needs to be softer than the principle mild supply to keep away from distracting components.
Typography for the Label
The typography chosen for the label ought to mirror the model’s persona. A clear, legible font that enhances the general design is necessary. A serif font can create a way of class, whereas a sans-serif font can convey a extra fashionable aesthetic. The font measurement and elegance needs to be simply readable at a distance. Consistency in font alternative throughout all advertising supplies is crucial for model recognition.
Wrap-Up
In conclusion, Mojo Dojo Casa Home Candle represents a daring step into the way forward for residence perfume. Its distinctive mix of cultural influences and thoroughly crafted scent profile positions it as a standout product, able to fascinating a various vary of shoppers. The meticulous consideration to element, from the packaging to the perfume notes, underscores a dedication to high quality and innovation.
This candle is not only a product; it is an expertise, a press release, and a promise to raise the on a regular basis.
Regularly Requested Questions: Mojo Dojo Casa Home Candle
What are the completely different scent variations out there for the Mojo Dojo Casa Home Candle?
We’re at the moment growing a various vary of scents, together with calming citrus blends, invigorating spice mixes, and evocative floral preparations, to cater to quite a lot of preferences.
What’s the measurement and dimensions of the candle?
The usual candle measurement can be 8 ounces, offering a considerable burn time and perfume diffusion. Different sizes can be out there as effectively, to accommodate completely different preferences.
What’s the value vary for the Mojo Dojo Casa Home Candle?
Pricing can be aggressive and strategically positioned to draw the goal market whereas sustaining profitability. We are going to contemplate elements like supplies, manufacturing prices, and market evaluation to find out the optimum value level.
What’s the estimated burn time of the Mojo Dojo Casa Home Candle?
The estimated burn time for the usual 8-ounce candle is roughly 50-60 hours.
